Brand Supervisor        

Directorate:       Unit:

Sales and Marketing      Marketing

Reports to:        Reports to (matrix reporting, where applicable):

Brand Manager

Direct Reports:  Indirect Reports (matrix reporting, where applicable):

B.         Purpose of the job

The purpose of this job is to carry out field research, competitor analysis, proposal assessment, preparation of marketing and brand proposals.

C.         Responsibilities

1.          Main Responsibilities:

a)      Manage the branding team through allocation of work, deployment, leave management and submission of work plans;

b)      Offer training to the branding team through coaching, on the job training and training needs identification to ensure they have desirable pre-requisite skills;

c)       Assess proposals for events sponsorship to establish viability of investing in events;

d)      Execute branding activities to ensure competitive brand positioning, creation and increase of brand awareness and lead generation;

e)       Build strategic alliances and customer relationships to ensure competitive brand positioning;

f)        Carry out market audits to analyse competitors and measure customer perceptions of the brand;

g)      Generate innovative ideas and projects for the brand to enable effective competition of the brand among peers in the market;

2.         Financial Responsibilities:

3.         Key Result Areas

a)      Generation of innovative ideas and projects to promote the brand

b)      Management and supervision of the brand team

c)       Training of the brand team

d)      Assessment of proposals for event sponsorship

e)       Execution of brand events

f)        Conducting market audits

g)      Building key customer relationships

4.         Nature of Decision Making:

a)      Analytical decisions

b)      Operational decisions

D.         Qualification, Knowledge and Skills

5.         Academic Qualifications:

Bachelor’s Degree in a relevant field

6.         Professional Qualifications (mandatory):

Professional qualification in a relevant field

7.         Other Professional Qualifications:

N/A

8.         Technical Competencies:

a)      Computer literacy

b)      working knowledge of statistical or qualitative software packages

c)       Knowledge of professional standard

d)      Budgeting

e)       Knowledge of relevant legislation.                                                                                                                                           

9.         Behavioural Competencies:

a)      Communication skills

b)      ability to work under pressure

c)       team building skills

d)      supervisory skills

e)       conflict management skills

f)        leadership skills

g)      negotiation skills

h)      problem solving skills                                                          

10.  Minimum months or years of relevant experience required to be appointed to the position :

Minimum (3) years of relevant work experience for direct entry; or

Three (3) years’ experience in the previous grade.